From the CEO:
I am delighted - honored! - to announce that my longtime friend and colleague, Gay Allison Beach, has joined ROI (www.roiadvertising.com) as president of our new global brand marketing and events division.
ROI's new division was created to leverage Gay’s skills and expertise in events marketing, program management, and creating and implementing powerful brand strategies and tactics that connect with audiences and drive business growth.
Gay’s appointment is a signature enhancement of this agency’s brand marketing services capabilities and a boon for our clients. Her impressive capacity for strategic thinking, thoughtful sourcing, forecasting and budgeting, and meticulous execution underscores her commitment to delivering powerfully branded events that are successful by all measures. Those are the same strategic skill sets that will make her a great partner as ROI approaches its fourth decade in business.
Gay brings to ROI many years of understanding and experience in the development and execution of multi-faceted marketing operations; marketing and corporate communications; executive thought leadership development; brand marketing, media and analyst relations, digital marketing, and social media, and events across the B2B, B2G, IT, software, security, and professional services sectors.
She most recently served as the CMO for CINC Systems in Duluth, GA, a nationwide provider of multifaceted accounting software for the community association management industry, serving property managers and homeowners.
Previously, she was VP, Marketing Communications, Digital and Demand for Tangoe, makers of IT asset and expense management software, overseeing content marketing, thought leadership, and demand generation.
Gay previously served as Senior Director of Marketing Communications for The CoStar Group in Washington, DC, a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. She was responsible for oversight of shared marketing services for Apartments.com, CoStar, and LoopNet.
As a Divisional Marketing Director at Booz Allen Hamilton, Gay was credited with taking the firm to new heights as they positioned their branded cybersecurity programs across government and commercial market arenas.
Founded in 1996, ROI is a full-service brand marketing agency that creates, plans, and places many millions of dollars of advertising every year in traditional and digital media outlets and platforms.
Past and present clients include CMG/SAMSUNG Networks, the National Football League, Iridium, Booz Allen Hamilton, CoStar Group/LoopNet, Apartments.com, Danaher; Ourisman Automotive of Virginia, the Ritz-Carlton Hotel Company, Verisign, and Sprint/Nextel, among many others.
Again, I'm thrilled to have my friend and colleague, Gay Allison Beach, as a member of our senior team.