Global Branding & Marketing Events

Unforgettable Names. Unforgettable Events.

ROI’s Global Branding & Events Marketing Division is an amalgam of the agency’s three decades of creating branded success in many forms for B2B and B2C companies, large and small.

When it comes to delivering powerful, durable brand positioning and implementation, we follow a time-proven process that drives measurable ROI to the bottom line, with:

Deep-dive research, discovery, into and thoughtful analysis of the client company’s offering.
Target audience(s) demographics and psychographics profiling to build substantive personas for marketing.
Competitive and marketplace analysis Insightful research into/analysis of the client’s product and/or service offering, its competitive arena positioningto define and position unique value propositions, attributes and brand essence., and other marketplace challenges and opportunities.
Strategic brand story and roadmap creation to ensure consistency and alignment with business goals.
Differentiated brand platform from concept to development, driven home by logo design, brand design guides, brand voice, signature messagingmessaging architecture, templates, imagery, and meticulous, digital/traditional media planning and implementation.
Roadmap for your digital marketing strategy.

The result? Productive, local-to-global, targeted audience awareness, interest, engagement, and loyalty.

Smart, Experienced, Successful Brand Process Leadership

Gay Allison Beach, President of ROI’s Global Brand Marketing and Events Division, is a 30-year, brand marketing and special events veteran with experience and successes at leading public and private companies, such as Sprint International, UUNET, JER Partners, , Booz Allen Hamilton, Raytheon, CoStar Group, Tangoe, Apartments.com, and CINC Systems. Gay and her team help bring brilliant concepts and timely delivery of creativity and services that connect client brands with their audiences and drive business growth in expected – and unexpected – ways.

Elevate Your Brand Through Transformative Event Experiences

Gay and her team don’t just “plan” events; they craft transformative experiences that ignite your brand, forge powerful, engaging connections with attendees, and achieve measurable business value. The end result? A memorable, end-to-end event solution for a captivating occasion and a lasting impression that strengthens client relationships and amplifies your brand's reach.

Our focus is on creating customized events programs that align with your specific business goals and brand identity while ensuring flawless execution within budgets and timelines.

Key Services Tailored to Your Success:

Strategic Planning & Creative Development: We lay the foundation for impactful events with visionary concepts, planning, and design.
Event Design & Production: We create visually stunning and immersive experiences that captivate attendees.
Logistics & Execution Management: We handle every detail – from venue sourcing, budgeting, layout and decor to curated menus and entertainment, we ensure seamless execution and a successful event.
Elevated Attendee Experience: We manage all the creative aspects of guest interaction, from invitations and communications, and RSVPs to engaging, on-site activities.
Strategic Event Marketing & Communication: We maximize your event's reach and impact through targeted marketing campaigns.
Customized Event Concepts: We specialize in corporate celebrations, community gatherings, exclusive experiences, and unique brand activations.

Amplify Your Event's Reach

ROI serves as your strategic marketing partner, empowering your event's impact and success with a dynamic blend of compelling content; engaging social media campaigns; targeted email outreach, and insightful thought leadership.

Imagine the buzz we'll create together, driving attendance, maximizing engagement and attendee appreciation, and fostering and underscoring lasting client relationships … for you.

Why Choose Events By ROI?

Results-Driven Focus: We prioritize measurable outcomes and ROI.
Customized Solutions: We tailor our services to your specific vision, goals, and budgets
Seamless Execution: We handle every detail, ensuring a stress-free experience.
Industry Expertise: Specialized focus on the Community Association Management, Commercial Real Estate, Financial, IT, Cybersecurity, and Telecom industries.

From initial brand positioning development to powerhouse special events – dinners, themed conferences, team-building outings, galas and more – ROI delivers success.