Voice of Reason – kid on the park bench

A new branding campaign starring Northwest Federal’s signature, “voice of reason,” paired with an annual media mix including radio and/or local spot TV/cable as primary sources, supported by outdoor (buses/metro), digital display ads (WTOP.com; WashPost.com; Pandora) and direct mail proved to be a huge success. Creative messaging combined a specific loan offer or new member acquisition promotion with engaging lifestyle, sometimes humorous, executions.