Sales teams from major venues across the U.S. spend their days wooing convention business from major trade and professional association meeting planners. After awhile, there’s the danger that their pitches and “dog and pony” shows will suffer from a rote approach to selling.

DC INSIDERS™, ROI’s new marketing service for major convention and visitors bureaus, launched on February 9, 2016 with the express purpose of providing innovative, signature, MEMORABLE sales tactics that will help CVBs “turn on” their meeting planner prospects and, in the process, position theirs as the preferred, “go to” venue for an association’s next, big tradeshow or meeting.