Ed works with ROI clients to help them stand out from and above the crowd, by creating and taking advantage of PR opportunities; attracting the interest of the media; telling stories about clients’ activities, policy positions, and accomplishments; writing attention-getting news releases and op-eds, and coaching them on how to deal with reporters, deliver successful presentations and make memorable presentations.
Ed is the former CEO of the Beverly Hills/Greater Los Angeles Association of REALTORS® and Communications Director and CEO of the Marin County Association of REALTORS®.  He is the author of two PR handbooks including Getting Your 15 Minutes of Fame and Profit by Publicity and is a contributing editor for Present with Power, Punch and Pizzazz ... and he brings impressive power, punch and pizzazz to every client he supports here at ROI! 

Edward Segal

Vice President, PR Strategies

Ed's Top 10

  • Pamela
  • Charlie, my wonder dog
  • Author Michael Connelly
  • Singing in the Rain
  • Switzerland
  • Journalism
  • Popcorn
  • Jay Leno’s Garage
  • Political memorabilia
  • Excellent wine