Ed works with ROI clients to help them stand out from and above the crowd, by creating and taking advantage of PR opportunities; attracting the interest of the media; telling stories about clients’ activities, policy positions, and accomplishments; writing attention-getting news releases and op-eds, and coaching them on how to deal with reporters, deliver successful presentations and make memorable presentations.

Ed is the former CEO of the Greater Los Angeles REALTORS® Association and CEO/Communications Director of the Marin Association of REALTORS® in Northern California. He is the author of two PR handbooks including Getting Your 15 Minutes of Fame and Profit by Publicity. His newest book is Crisis Ready:101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies. Ed was the marketing strategies columnist for the Wall Street Journal’s StartUpJournal, and a contributing editor for Present with Power, Punch and Pizzazz ... and brings impressive power, punch and pizzazz to every client he supports here at ROI!

Edward Segal

Vice President, PR Strategies

ED’s Top 10

• Pamela

• Charlie, my wonder dog

• Author Michael Connelly

• Singing in the Rain

• Switzerland

• Journalism

• Popcorn

• Jay Leno’s Garage

• Political memorabilia

• Excellent wine