Whew! Two, Hardcopy Annual Reports Down; Two Interactive Ones To Go!

For the ROI team January through March traditionally is a time to rock and roll on designing and producing annual reports. 


This year, we produced two; one for Danaher (NYSE: DHR; www.danaher.com), a Fortune 144 Company, and the other for Fortive (NYSE: FTV; www.fortive.com), a relatively new company, spun out of Danaher, yet still large enough to make Fortune’s next 500 list.
The annual report work, produced to perfection by ROI’s VP, Creative Director, Sean Causley, and art director Carolyn Belefski, takes a lot of talent, analysis and a lot of focused effort, since (per the SEC), both pieces have to be locked down, printed and in the mail by early April each year. And much of the data and analysis isn’t ready for primetime until late January. The results (pictured below) are two, exceptionally fine-tuned and spot-on branded pieces that both deliver essential information to the respective companies’ shareholders and set high standards for the fine art of annual report design.

Next up: ROI’s collaboration with BRAVE (www.braveux.com), one of the nation’s foremost, UX (user experience) developers of interactive websites. Brave and ROI are collaborating on development of interactive sites that will bring both the Danaher and Fortive annual reports to life, enabling viewers to enjoy customized, graphically engaging, deep dives into the data and other information presented in the annual reports and otherwise of interest to shareholders, analysts and the media.