Validating Our Existence: The Power Of Branding

By David Nellis

Saturday night was Halloween. A bunch of kids came to the door – we have the usual Darth Vadars, Captain Americas, pirates, ballerinas and the like.

One kid had on a red shirt and tan pants. I asked who he was dressed as.

“Jake, from State Farm.”

Then I asked, "what’re you wearing, ‘Jake from State Farm?’”

“Khakis,” he replied. 

I love that commercial. (Wish we had done it!)

And I love that kid, that budding marketer, for getting it!