Return On Investment, Inc. (ROI) is a full-service, strategic brand marketing agency headquartered in Northern Virginia.
Founded in 1996, the agency is listed in the Washington Business Journal’s Book of Lists as among the Greater Washington, D.C. area’s top 20 agencies, planning, negotiating, purchasing and stewarding many millions of client media dollars annually in the local, regional and national, traditional and online media arenas.
Past and present ROI strategic marketing and media clients reflect a broad range of highly regarded, local, regional and national companies and organizations representing a spectrum of industries, including Booz Allen Hamilton; SAIC; Northwest Federal Credit Union; The Ritz-Carlton Hotel Company; MetroCooking shows (the largest, annual food shows in DC, Houston, Dallas); Sprint; Stratford University; the Washington Redskins; the National Football League; Nextel/Nextel International; Northwest Federal Credit Union; CLEAR; Boston Properties; Interstate Moving/Relocation, Logistics; American Capital Partners; Danaher Corporation; Ourisman Automotive of Virginia; Moore Cadillac; Mid-Atlantic and Mervis Diamond Importers, among many others.
ROI also owns bullz-i™, since 2001 a respected, Internet marketing services provider. Services offered range from online advertising and media buying to website development and existing site revitalization; creation of rich media presentations; SEO, PPC and social media programs; comprehensive client database management and full-service e-mail direct marketing, including e-mail appends.
David M. Nellis,
An award-winning creative director and strategic marketing communications specialist, David brings to the table more than 30 years of success devising and deploying multi-tiered, brand-driven marketing programs to deliver top-of-mind image/message awareness and revenue for a wide range of local, regional, national and international clients. These include Tier One telecom companies (Nextel, Sprint, MCI, Primus); associations; packaged goods manufacturers; software solutions providers; chain department stores; apparel, home furnishings and gourmet food specialty chain retailers and regional shopping centers; healthcare providers (HMO’s, multi-practice medical malls, insurance companies), and hospitality/tourism venues, among many others.
Prior to ROI, he served as president and COO of two of the five largest marcom agencies in the Greater Washington, D.C. region and, earlier in his career, as Vice President, Public Relations for Hecht’s, the largest department store division of the May Company (now part of Federated Stores). David holds both a B.A. and an M.A. from the University of Massachusetts, Amherst.
Elliot is a marketing and media professional specializing in media research, planning and effectiveness measurement. Elliot feels strongly that the right media thinking goes a long way toward making good creative successful. Simply put: regardless of how great any campaign’s creative executions might be, if the creative isn’t delivered to the right audiences, in the right media, at the right time, it’s unlikely to succeed. Great creative is founded on a great media program. That’s where Elliot comes in.
Prior to joining forces in the agency business with David, Elliot served in a variety of senior marketing executive positions with major retail corporations, including print advertising director for the Macy’s/Bamberger’s organization. With responsibilities for some $55 million in annual advertising expenditures — much of it in direct marketing — Elliot came away from the experience steeped in an appreciation for the value of data management and analysis as measurably effective means for honing targeting and messaging. The result has been leadership work in the development of our abilities to empower client direct marketing with increasingly predictive success.
Strategic Communications And Political Consulting Partner
Linda is an accomplished communications and integrated marketing strategist with experience on the Hill, in political campaigns, B2G, B2C and B2B. Linda leverages her Hill and media expertise to strategize and execute programs which build public and legislative support for her clients most important issues.
She specializes in developing effective strategic plans that clearly define goals, issues, messages and target audiences and incorporates geographical, cultural and financial factors. She has managed large coalitions and handled successful campaigns to promote healthcare, education, health and nutrition, environmental and consumer protection, emerging technology and clean energy. Linda has the talent and creativity to help bolster ongoing programs or develop blockbuster programs from scratch, as evidenced through her exceptional work for a range of industry associations, non-profits and corporations.
Most recently, Linda worked as general manager for zcomm, a full-service, marketing and PR agency in Washington, D.C., where she was responsible for the daily operation of the agency, client services, new business development and planning the strategic direction for the agency.
Linda began her career with CBS News as an assignment editor/producer before moving to the Hill and political campaigns. She was national communications director for the Elizabeth Glaser Pediatric AIDS Foundation and political/communications director U.S. Senators Paul Wellstone, Barbara Mikulski and Barbara Boxer and U.S. Rep. Gerry Sikorski. Linda was campaign manager and communications director for the competitive, re-election campaigns of U.S. Senator Wellstone and U.S. Representatives Jolene Unsoeld and Norm Dicks.
She managed the gubernatorial run for House Speaker Joe King (WA) and also managed the successful "No on 553” grassroots campaign in Washington State, which commentator Mark Shields called a "masterful tactical campaign.”
Joan Carrese Sineni,
Strategic Communications & Brand Marketing Partner
Joan Carrese Sineni is a brand marketing, strategic planning and integrated media authority. She has a vast array of experience in developing and implementing multi-faceted media outreach campaigns/ events, product launches, advocacy and grass roots programs and brand reputation management strategies. Her background includes extensive work in the public, private and non-profit sectors. Joan currently delivers focused analysis and direction on building new strategic programs or evaluating existing business plans to maximize the client’s ability to influence how people think, feel and perceive brand experiences.
Joan has gained a diverse range of qualifications from her years as a communications professional for consumer, healthcare and issue-related organizations. As the executive vice president for zcomm pr and marketing, she was responsible for strategic growth, client relations and the business development/diversity supplier program for this public relations and marketing firm ranked in the top 20 in revenue for Washington, DC agencies.
As the PR manager/senior executive at the store level for Neiman Marcus, she honed her client service skills, garnered national and local media coverage and was a member of the corporate marketing team that developed the industry ground-breaking NM’s eCRM program. Additional past highlights include work on presidential campaigns and inaugural events, state economic development marketing, healthcare strategic consultation, and public relations and entertainment and hospitality promotion and advance work for Warner Bros., Paramount Studios, Kimpton Hotels and Morton’s The Steakhouse, among many others.
An unapologetic speed fiend, foodie, sports fanatic and animal lover, Joan thrives on challenges and trying new things -- as long as she gets quality downtime with her husband and two dogs.
Senior Vice President, Media
Debby got her start in advertising with Mid-Atlantic Coca-Cola’s in-house ad agency in 1983. The agency handled major metro markets in Maryland, Washington, DC, Pennsylvania and Virginia. She not only worked in the media planning/buying capacity, but graduated into running all promotional activities with the crown jewel of Coke’s events being Hands Across America. Debby was in charge of the youth marketing effort and worked with Congressman Connie Mack of Florida to bring a group of students to the Washington metro area to participate in the festivities.
Debby took her bubbly personality and headed west to Oklahoma to join All-American Bottling Company’s in-house ad agency. The company’s main brands were RC Cola, 7-UP, Dr. Pepper, Big Red and Orangina. Along with media planning/buying tasks, she flexed her creative muscle by including promotional copywriting and mascot duties to her resume. (Her first acting credit was as the 7-Up “spot”)
Later she returned to DC to work on several high profile accounts, such as Crown Books, Trak Auto, Papa John’s, TJ Maxx, Jim Koon’s Automotive, Arby’s and Consolidated Edison…aka Con Ed, working with ROI principal David Nellis. During this time, Debby was able to secure such sponsorships for her various clients with the New York Mets, New York Giants , Washington Wizards, Washington Capitals, Washington Redskins, and various socially conscious partnerships, such as breast cancer awareness, missing children and youth violence prevention.
After a long stint in consumer marketing, Debby was lured away to the world of political advertising. Political agencies in DC were tired of the cookie-cutter approach to advertising, so Debby brought a new way of reaching potential voters. Given her consumer background, she was adept in finding the best way to reach elusive audiences. Knowing that Debby has handled the diversity that she has – from retailers, wholesalers and manufacturers to government agencies, defense contractors and presidential hopefuls. David brought her to ROI. Whether it’s via programming not normally used, the Internet, blogs or social media, Debby knows how to reach a client’s target audience and reduce spending waste.
Tina is the agency’s “hub of the wheel,” managing the flow of work on each and every project that moves through ROI. Prior to joining ROI in 2007, Tina spent more than 10 years in the printing industry, juggling the myriad details and schedules of multiple jobs for a diverse group of clients. She is buttoned down and detail-obsessed, and so keeps her people and everyone on every account team on top of all 17 timelines, “to dos” and “must haves” for every job in, ensuring that final, client-approved work is trafficked to the media in proper form and in a timely manner. We never miss a deadline, and that, more than anything else, says worlds about Tina’s immense and immensely successful contribution to our on- and offline advertising effort.
Sean is an award-winning designer with some 12 years’ experience with brand development, environmental graphics and art direction. His extensive portfolio is highlighted by work developing corporate identity packages for traditional and new media for a wide array of industries, from hospitality and commercial real estate to associations, tech IT, B2B and Fortune 500 companies. Past clients include The Ritz-Carlton Hotels of the Northeast, the Washington Redskins, American Forest & Paper Association, Hoover Institution and BP America. Most recently his environmental branding work for The Nuclear Energy Institute was recognized by IIDA with the 2014 Pinnacle Award (Best of Show).
Senior Graphic Designer
Carolyn’s diverse range of expertise includes over a decade of professional experience in print and interactive design, illustration, and visual communications in agency, studio, and in-house settings. Having worked on projects from all areas of the creative spectrum, Carolyn is able to coordinate ideas from concept to completion. She also has extensive event planning knowledge from her five year stint volunteering with AIGA, the professional association for design, by serving on the AIGA DC Board of Directors. Carolyn has exhibited work in numerous regional and national shows. She has spoken about design and conducted workshops with universities and community groups.