Joan Carrese Sineni is a brand marketing, strategic planning and integrated media authority. She has a vast array of experience in developing and implementing multi-faceted media outreach campaigns/ events, product launches, advocacy and grass roots programs and brand reputation management strategies. Her background includes extensive work in the public, private and non-profit sectors.  Joan currently delivers focused analysis and direction on building new strategic programs or evaluating existing business plans to maximize the client’s ability to influence how people think, feel and perceive brand experiences.

Joan has gained a diverse range of qualifications from her years as a communications professional for consumer, healthcare and issue-related organizations. As the executive vice president for zcomm pr and marketing, she was responsible for strategic growth, client relations and the business development/diversity supplier program for this public relations and marketing firm ranked in the top 20 in revenue for Washington, DC agencies.

As the PR manager/senior executive at the store level for Neiman Marcus, she honed her client service skills, garnered national and local media coverage and was a member of the corporate marketing team that developed the industry ground-breaking NM’s eCRM program. Additional past highlights include work on presidential campaigns and inaugural events, state economic development marketing, healthcare strategic consultation, and public relations and entertainment and hospitality promotion and advance work for Warner Bros., Paramount Studios, Kimpton Hotels and Morton’s The Steakhouse, among many others.

An unapologetic speed fiend, foodie, sports fanatic and animal lover, Joan thrives on challenges and trying new things — as long as she gets quality downtime with her husband and two dogs.

Joan Carrese Sineni

Strategic Communications &
Brand Marketing Partner

jcarrese@roiadvertising.com
T 240 501 6336


Joan's Top 10

  • My two Weimaraners
  • All things Italian
  • How the Grinch Stole Christmas (original animated version)
  • My convertible
  • The Caps
  • Single Malt Scotch
  • SPEED
  • Classic Punk Rock
  • Blade Runner and…
  • My husband (also falls under all things Italian category)