Jay Kerness has more than 25 years’ experience in marketing, branding and advertising for clients with household names such as General Motors, Keebler, MCI, Mobil Oil, and The University of Miami, as well as numerous nonprofit, technology and early stage firms. His previous advertising agency experience includes Leo Burnett, Arnold Communications and Rainmaker Interactive. Jay’s expertise is in marketing strategy, brand development and account management. He has developed and launched marketing campaigns incorporating broadcast, print, direct, internet and events for more than fifty leading American brands. A published author and former off-Broadway theater composer and producer, Jay is known for his creative and energetic style in conducting facilitated sessions and workshops.  He earned his B.A. degree in Fine Arts & Psychology from Brandeis University and his M.B.A. from Harvard University.

Jay Kerness

Strategic Branding Leader

jkerness@roiadvertising.com


Jay's Top 10

  • Lisa, the boys and the critters (dog and cat)
  • The Nats
  • Hard Times wings - Texas, grilled, well-done
  • Classic rock, particularly vintage Genesis with Peter Gabriel
  • Road trips with Jack, movies with Ben, laughing with Eli
  • Perpetual training for the annual Autism Speaks 5K race
  • My business school section-mates
  • NYC weekends
  • Not having to rush
  • Sipping cognac with Lisa at bedtime