Client:
National Football League (NFL)
Project: NFL Toolkit
Awards: 2005 Service Industry Advertising Gold Award
2005 Communicator Award of Excellence
Description: ROI was hired by the National Football League to create this signature, “marketing campaign in a box” to help the League and all 32 teams launch the new, rewards-based, Extra Points™ Visa® credit card. ROI’s mission was to create and deliver in one, self-contained package all media needed by each of the teams to market Extra Points™, the first-ever, sports rewards credit card. The Extra Points™ Toolkit box contained customizable (by team), digital and print ready “take one” card applications, direct mail, newspaper ads, radio scripts, telemarketing “voice blast” scripts, an HTML-coded email and complete “how to” instructions enabling the teams to prepare and deliver fully prepped, electronic files to printers, print media, etc.
Project: NFL Toolkit
Awards: 2005 Service Industry Advertising Gold Award
2005 Communicator Award of Excellence
Description: ROI was hired by the National Football League to create this signature, “marketing campaign in a box” to help the League and all 32 teams launch the new, rewards-based, Extra Points™ Visa® credit card. ROI’s mission was to create and deliver in one, self-contained package all media needed by each of the teams to market Extra Points™, the first-ever, sports rewards credit card. The Extra Points™ Toolkit box contained customizable (by team), digital and print ready “take one” card applications, direct mail, newspaper ads, radio scripts, telemarketing “voice blast” scripts, an HTML-coded email and complete “how to” instructions enabling the teams to prepare and deliver fully prepped, electronic files to printers, print media, etc.
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