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Client:
J. E. Robert Companies
Project: Skyscraper Book Dimensional Mailer
Awards: 2006 Service Industry Advertising Bronze Award
2006 Communicator Award of Excellence
Description: How does a multibillion dollar real estate
investment company get the attention of/start dialogs with senior officers
at major pension, university, insurance and other investment funds? By
sending a high design quality, on-strategy, dimensional dm piece that
simply cannot be ignored. This one for JER Partners drove a response rate
of more than 20% – not bad when one considers that even one new
investor client means millions of dollars to JER. |
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