Client: Danaher Corporation
Project: 2007 Annual Report
Award: 2008 Create Awards, Silver;
2008 International Davey Awards, Silver; 2008 Service Industry Advertising Gold Award
Description: Danaher's (NYSE: DHR) increasingly global business activities are founded on a range of strategic platforms: medical technologies; professional instrumentation (environmental, electronic test); industrial technologies (motion, product ID, focused niche businesses) and tools and tool components (mechanic's hand tools).
Danaher's corporate culture is driven by the Japanese concept of kaizen, or pursuit of continuous improvement. ROI used existing origami and specially commissioned pieces in the annual report as a metaphor for the evolution of Danaher's business; essentially, it serves as the visual device that ties the corporation's continued development and strategic expansion to its uncompromised pursuit of excellence in all areas.

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