Services Overview

On a full-service or a la carte basis, CRC works within your budgets to deliver the following retail attraction-focused services:

• Strategic planning, core business and retail attraction strategy development, brand marketing, and implementation

• Tactical, pragmatic, measurable program planning, implementation and stewardship, all focused on achieving strategic objectives

• Quantitative and qualitative market research/analysis

• Retail Attraction Tool Box development, including customized tools and resources essential for retail attraction, site inventories, project profiles, comprehensive marketing kits, interactive, web-based portals, customized tradeshow booths and materials, etc.

• Media and PR, including the complete range of traditional PR services (media campaign planning and outreach, production; analyst and investor relations, marketing events (seminars, press conferences, media tours and trips, tradeshows and other industry-specific events and activities) and media training)

• Off- and online media (advertising, collateral, direct mail etc.) creative concept, development, and production

• Comprehensive off- and online media services -- planning, negotiating, purchasing, stewardship, and media added-value

• Full-service interactive marketing including website, e-mail database and campaign development, rich media, search engine optimization, online PR/word-of-mouth campaigns, social networking, etc.