Since 2008, ROI has been pleased to design and produce the annual reports for Danaher Corporation (NYSE: DHR), the Washington, D.C.-based company whose operating companies are concentrated in the fields of design, manufacturing, and marketing of industrial and consumer products. Happily, all have been well received by Danaher and its shareholders, and many have been honored by significant design awards.
In July 2016, Danaher split into two, publicly traded companies, which moved Danaher companies focused on professional instrumentation and industrial technologies under the umbrella of Fortive Corporation (NYSE: FTV; Everett, Washington). ROI also was pleased to be selected by the senior, investor relations team at Fortive to produce the company’s first-ever, annual report, covering business activities from July through December 2016.
Churning our both pieces against tighter-than-tight timelines was a challenge well met by VP, Creative Director Sean Causley and his able team of Carolyn Belefski and Umme Bukhari, all backed by the sage advice and calm shepherding of Production Director Tina Ashkouri.
Planting a new brand platform for Cypress International
Founded in 1978, Cypress International is a consulting firm that supports its clients with deep experience in and understanding of business opportunities in the defense and homeland security sectors. The Cypress brand’s visual representations all were homegrown, and lacked a crisp, cohesive, updated look reflecting the firm’s growth, prominence in the defense contracting field and the full spectrum of its offering.
Introduced to Cypress’ senior team by the Virginia Economic Development Partnership (VEDP), ROI was retained to renovate the entire Cypress branded presentation, first developing a comprehensive style guide with a new logo and color palette, then rolling out in a new website; print collateral; PowerPoint template and letterhead program, all in under eight weeks.