ROI Spotlight: The 2015 Danaher Conference On Growth

Danaher quarterly Conferences on Growth are intensive, three-day, “state of the Danaher union” sessions for that Fortune 150 company’s senior leadership. ROI’s role is to design and deliver the full range of printed and digital media seamlessly supporting that event and making each one more memorable than the other. For the Spring 2015 Conference in Dallas, we developed a signature, visual identity package reflecting the company’s ongoing effort to enhance the successful partnership and interaction between marketing and sales on a global basis.

This Conference had special significance, since it was to be led for the first time by newly installed, Danaher CEO Thomas Joyce, Jr.

For the Conference, ROI created the event logo, PowerPoint templates and content design, one-sheets / inserts, signage and more, including a robust digital and hard-copy program guide given to all attendees. The program’s laminated, die cut cover and reveal cover housed over fifty-two custom designed pages of content with tabs. The back cover also was die cut and made to hold all one-sheets and inserts handed out throughout the entirety of the conference. An acetate backer was included to protect the backside of the program folder.

ROI also drove delivery of three mobile apps that reflect the far-forward and innovative, digital approach so representative of Danaher’s global operations. These included an event management app enabling conference managers and attendees to manage and call up, respectively, every facet of the three days of seminars, presentations, special activities and more.

Additionally, ROI helped develop a mobile gaming app specific to the Conference subject matter and attendees and A QR code-driven app enabling attendees to trade contact information with the touch of two Smartphones, rather than more clumsy exchanges of business cards.